Outshinery, a leader in photorealistic product imagery for wineries and beverage companies, launched Outshinery Lite, a new self-serve platform that provides fast, high-quality wine bottle images for the growing needs of wineries around the world.
Outshinery Lite allows vineyards and wine producers to create ready-to-use photorealistic imagery of expanding product lines quickly in under an hour, with a flat rate of US$29 per image.
Outshinery Studio, the company’s flagship online platform, has been serving the global alcohol industry with custom, product-specific imagery for nearly a decade. The new platform, Outshinery Lite, fills a service gap for wineries and online marketplaces amidst industry changes.
Climate change, consumer habits, globalisation and tariffs are reshaping the wine industry: pushing wineries to grow new grape varieties, experiment with styles and expand into new markets.
As such, wine producers need accurate, true-to-life, and timely imagery to showcase their evolving portfolios in today’s digital-first environment.
“People’s drinking habits are changing,” says Laurie Millotte, Founder and Chief Amazement Officer at Outshinery.
“As such, wineries are responding by introducing new products that may appeal to them. Each time they launch something new—whether a seasonal release, a low-alcohol wine, or a special edition—imagery must be ready to share with distributors, retailers, media, and the winery’s own website.”
“This ensures the wine is seen, understood, and ready to be sold before it ever hits the shelf. Lifelike imagery in digital formats is now essential to meeting today’s wine marketing needs online.” she said.
With 266.7 million global wine e-commerce users estimated by 2029*, wine businesses in the digital marketplace depend on trustworthy and accessible online imagery, making this platform’s launch both timely and critical.
“Online attention spans are shorter than ever, and competition is only intensifying,” said Millotte.
“Outshinery Lite bridges the gap by giving wineries instant access to high-quality, sales-ready product imagery at an accessible price point,”
“Our fully automated platform delivers ready-to-use images in minutes: far faster than conventional photography, which can take days or even weeks once shipping and logistics are factored in,”
Outshinery Lite ensures that no SKU, no matter how small, ever goes without a professional, marketing-ready image.” Millotte said.
The platform makes it simple to create professional-quality wine photography. Users can select from a variety of common bottle shapes, glass colours, wine shades and closures, then upload their label design.
It also offers nearly 20,000 possible combinations, allowing wineries to create imagery that mirrors the exact details of their bottle—from labels and capsules to glass colour and style.
Every bottle shot is produced with consistent lighting, angles, and alignment, which ensures a cohesive, professional look across entire product lines. the consistency not only strengthens brand identity but also builds trust with distributors,
